Rename Copy of Conent Pack
When you make a copy of a content pack, it is named
Power BI App and Self Service
There doesn't seem to be a good way to allow for any self service report creation if you leverage Power BI apps. You could make the business users members of the application workgroup that you published the app from but then anything they do would be included in the next update and even worse, ...
Power Query as Standalone Product
The power query tool within Power BI Desktop and Excel is very powerful. Why not make it available as a separate ETL product that can be scheduled and output to Excel/CSV/Etc. It would compete very well against Alteryx.